ISEH Academy
is the digital learning platform of the Institute for Sports Events and Hospitality.

SPORTS

Inside the Business of Sport

Sport is a profession.
Treat it like one. ISEH equips you with the operational knowledge, commercial acumen, and strategic thinking to move from the stands to the centre of the industry.

EVENTS

Design, Deliver, and Lead Events

From intimate gatherings to global productions, exceptional events are the result of exceptional preparation.
ISEH develops the planning skills, operational systems, and strategic thinking that separate those who attend from those who lead.

HOSPITALITY

Master the Art of Experience

Hospitality moves fast, demands excellence, and rewards those who are genuinely good at it.
ISEH gives you the operational knowledge, service principles, and professional mindset to compete at the highest level of one of the world's most people-driven industries.

Become a member. Join our community

Unlock exclusive access to a global ecosystem of leaders, innovators, and professionals at the intersection of sports, education, and personal development. As part of ISEH, you will gain:

✅ Expert-led courses and workshops
✅ Networking with professionals and peers
✅ Exclusive events and industry insights
✅ Special member benefits and resources
Our team

Some of our Instructors

The dream of every athlete is to be the best, push boundaries, break records and be remembered. Budimir Sobat Buda realized that dream on February 24, 2018, when he dived, held his breath under water for 24 minutes and 11 second, and thus set a Guinness record for static diving. The motivation for such an undertaking exceeded sporting ambition and took on a humanitarian significance. Love for his daughter Sasa and his own experience of life with autism are the drivers of the action
"I don't breathe" with the aim of increasing society's awareness of the challenges that people with autism, as well as their families, face on a daily basis.
Budimir Šobat Buda World record/Guinness record in free diving 2018.

I am Natasha. A unique blend of Business Executive and Creative Mind. I spent 20+ years immersed in the world of corporate communications, media, crisis management, and global reputation science.  I worked to brand and re-brand multinationals, SMEs, and start-ups. I led various crisis response teams, and used my skills to position companies and individuals, win markets, and build organizational and personal credibility. I worked with the media, authorities, customers, suppliers, and analysts during the best and worst of times for my colleagues and clients. One is more likely to interact or do business with someone who is known for their good reputation. A good reputation has never hurt anyone. So, make your reputation work for you – not against you. 
Building and Protecting Your Reputation | Helping You to Increase Your Visibility | Global Head of Communication | PR & Brand Sr. Executive | Crisis Management Professional 

After a successful professional volleyball career, including over 280 appearances for the Croatian national team, I transitioned into entrepreneurship, consultancy, and sports management.I advise organizations on sports, events, and education projects, combining industry insight with academic expertise. I am a member of the Commission for Digitalisation and New Media at the Croatian Olympic Committee and an IOC Ambassador for the I Believe in Sport Campaign. I also serve as Program Ambassador and Lecturer for sports programs at Les Roches, contributing to the development of future leaders in the sports industry.

Lecturer, Leadership coach, Keynote speaker

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Athletes Biometric Data (on sale)

It was a great pleasure to talk with Efraim Barak about Athlete Biometric data from law point of view. In 20 min talk we were try to see what are the challenges of usage of biometric data from athletes.
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Medicine and Athletes Biometric data

Athlete Biometric Data brings me to Mehdi Namdar MD, Ph.D., PD - Cardiologist from Geneva Univerity Hospital. We talked about the benefits and downsides of gathering athlete data. Importance of using those data to improve athlete health and protection of sports integrity in general. Learn how to create amazing products

Frequently asked questions

What can you offer that I cannot get at other online schools?

ISEH offers more than traditional online learning. Our programs are industry-embedded, delivered with leading organizations, and focused on real-world application. You gain practical skills, global exposure, and access to a powerful professional network—not just theory.

Do I need previous experience ?

No, prior experience is not always required. Our programs are designed to accommodate a range of profiles—from motivated individuals entering the sports, events, and hospitality industries to professionals looking to advance or transition their careers. What matters most is your ambition, commitment, and willingness to learn and engage in a practical, industry-driven environment.Some advanced or executive programs may recommend or require prior professional experience to ensure you can fully benefit from the learning experience.

How can I choose my courses?

At the Institute for Sports Events and Hospitality (ISEH), you can select courses based on your career goals, interests, and level of experience.We offer a structured portfolio of programs across sports, events, and hospitality, allowing you to focus on areas such as leadership, event operations, commercial strategy, or experience design. You can choose individual courses to build specific skills or follow a guided learning pathway designed to support your professional development.If you are unsure, we offer a complimentary 30-minute consultation to help you identify the most relevant courses and create a learning path aligned with your ambitions.

When can I start studying ?

At the Institute for Sports Events and Hospitality (ISEH), most of our programs offer flexible start dates, allowing you to begin your learning journey throughout the year.Depending on the program, you can enroll and start immediately with online modules or join scheduled cohorts with defined start dates for a more structured, interactive experience.We recommend checking the specific program details or contacting our team to find the next available intake that best fits your schedule.

Are your programs fully online or blended?

ISEH offers flexible learning formats, including fully online programs and blended experiences. While core content can be accessed online, selected programs include live sessions, industry interactions, and optional immersive experiences with partner organizations.

Will I receive a certificate or diploma?

Yes. Upon successful completion, you will receive a recognized certificate or diploma from the Institute for Sports Events and Hospitality (ISEH). Our credentials are designed to reflect practical skills and industry relevance.

How practical are the programs?

Our programs are highly practical and industry-driven. You will work on real-world case studies, applied projects, and scenarios designed in collaboration with industry partners, ensuring immediate relevance to your career.

Who are the instructors?

Our faculty includes experienced professionals, senior executives, and industry experts from sports, events, and hospitality. They bring real-world insights and current industry practices directly into the learning experience.

How much time do I need to dedicate?

Time commitment depends on the program, but most courses are designed to be flexible and compatible with professional schedules. On average, participants dedicate a few hours per week, combining live sessions and independent learning.

Is this suitable for career change?

Yes. ISEH is designed both for professionals looking to advance and individuals aiming to transition into sports, events, or hospitality. Our practical approach helps you build relevant skills and industry understanding quickly.

Do you offer networking opportunities?

Yes. Participants become part of an international network of peers, instructors, and industry partners. This network is a key part of the ISEH experience and supports long-term career development.

How are your programs different from traditional universities?

ISEH focuses on industry-embedded, applied learning rather than purely academic theory. Our programs are designed with and delivered alongside industry partners, ensuring relevance, flexibility, and immediate application.

Can companies enroll their employees?

Yes. We work with organizations to develop talent through tailored programs and group enrollments. Corporate partnerships are a key part of the ISEH ecosystem.

How do I apply?

You can apply directly through our website by selecting your preferred course or program. Our team is also available to guide you through the process and help you choose the best option.

Our courses

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